Universal Beauty Awards 2024:

Discover the radiance: TAN TRUTH’s Daily Gradual Tan wins Gold Award for “Best Tanning Lotion” in Universal Beauty Awards 2024. 

Our luxurious Gradual Tan is perfect for beginners, holiday-goers and people looking for a subtle, natural glow. This vegan and cruelty-free tan has no colour guide, therefore, is transfer-proof and won’t stain any clothing and bedding. For optimal results, 

Why you’ll love it: 

  • Luxury in a Bottle: Elevate your tanning experience with our Daily Gradual Tan. This luxurious lotion offers more than just a tan—it's a journey to luminous, flawless skin. Pamper yourself with the best in tanning excellence.
  • Build Your Glow: Achieve a customised tan that suits your mood and style. Our Daily Gradual Tan allows you to layer and build your tan gradually, ensuring a seamless, natural-looking finish every time. Say goodbye to streaks and hello to perfection.
  • Nourish & Hydrate: Infused with skin-loving ingredients like Shea Butter and Vitamin E, our formula not only imparts a beautiful tan but also deeply hydrates and nourishes your skin. Revel in the glow of healthy, radiant skin.

Don’t just take it from us, read what our customers have to say…

“The best gradual tan I’ve used. Great strong colour and really moisturising.”

“Great way to keep tan looking fresh”


Universal Beauty Awards 2024 appoints TAN TRUTH’s Anti-Age Tanning Face Serum as Bronze Winner for “Best Fake Tan For Face”

Infused with Bakuchiol, a gentle alternative to Retinol, our Anti-Age Tanning Serum provides a radiant complexion and glowing results. Combine with your daily skincare routine for optimal results. 

Why use Bakuchiol instead of Retinol?

Bakuchiol is a vegan alternative to Retinol. Like Retinol, Bakuchiol stimulates the production of collagen, but it is not a Vitamin A derivative – and therefore not as irritating. This makes Bakuchiol a much more suitable choice for anyone with sensitive and/or reactive skin, or if you suffer from conditions such as eczema, psoriasis or dermatitis.

How should I use the Anti-Age Serum in my skincare routine?

Use after moisturising as the final stage of your skincare routine. Make sure you’ve cleansed your skin too, so that you have a clean base for the serum. Wash your hands after applying to avoid staining.

What colour of tan is the Anti-Age Serum?

The Anti-Ageing Serum has a gorgeous light-medium colour, making you look sun-kissed without the sun damage. It can be maintained by using 2-3 times a week, however is buildable, so if you’d like a deeper tan use every day or morning and night.

Don’t just take it from us, read what our customers have to say…

“Loved this product. Looked really natural and the formula felt really nice on the skin”

“Easy to apply and looks very natural! My new favourite face tan product!”

“Tanning my face with a tinted mousse always felt quite heavy for my skin but this serum formula is so light and easy to blend! I woke up with a gorgeous glow the next day, love that it has bakuchiol too!”

“Really good for giving a small amount of colour, whilst also moisturising at the same time.”

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